The online gaming company Playtika Ltd., owned by Chinese group Alpha Frontier Ltd, is gearing up for IPO abroad after an initial plan to sell it to a Shenzhen-listed company failed. In comparison to the UK and German markets, competitors like Betsafe, Betsson and CasinoEuro already established their legal entities and are not only publicly listed, but are also offering their slot machines by following the gambling regulations of those countries.

Giant Network Group Co. Ltd., a Shenzen-listed firm announced that it was halting an ongoing plan to acquire Playtika Ltd citing Playtika’s decision to list initial public offering overseas. However, the specific overseas market that Playtika Ltd. is eyeing was not disclosed in this announcement. Playtika, a 2019 Top Social Gaming Company winner, is formerly a member of Caesars Entertainment, a U.S gambling with a specialization in social mobile casino games.

Failed Sale Attempts

Giant, which is listed in Shenzhen, had originally offered ¥30.5, an equivalent of $4.3 billion, for the purchase of Playtika Ltd. This deal was suspended following concerns from the stock exchange authorities. Later, two more offers valued at higher prices also failed following concerns over how Playtika’s operations as a social casino game provider under Chinese strict regulations on gambling would impact Giant’s status as a publicly-listed company.

Originally, Giant Network Group Co. Ltd was publicly listed in New York but later privatised. However, in 2016 the company was re-listed in Shenzhen when most Chinese firms were seeking higher valuations from local investors, a move that saw massive company homecomings. With the botched plan to transfer the company to Giant, Playtika now remains owned by Alpha Frontier Ltd., an entity formed by various Chinese private equity investors.

Playtika’s Recent Expansions

It’s not all doom for Playtika, as the failed deal comes after the company had expanded its offering into two genres by acquiring Seriously, the developer behind the Free puzzle game Best friends and Wooga, a Berlin-based mobile game developer. According to Playtika CEO, acquiring Seriously brings them closer to their ambition of “becoming the largest Western-facing mobile games company.” Seriously is also known for its exceptional work on marketing campaigns.

Wooga was founded in 2009 and develops free-to-play social games for mobile devices. Its games are also available on social media platforms like Facebook. Acquiring Wooga increases Playtika’s casual game titles to almost half of its social mobile game collections. The company is known for Pearl’s Peril and June’s Journey. Through this merge, Wooga looks forward to tapping into Playtika’s available technology to reach the world with their amazing and captivating story-driven casual games.