The digital era, in all its glory, lends itself to malware. The more popular a platform is, the more prevalent its malware. Some segments like, say, smartphones, have seen things getting so bad that consistently discovering new forms of malware became a viable marketing strategy in its own right.

In fact, that’s been the case for years now, as countless poor cybersecurity interns and underpaid PR reps who understand the true meaning of content marketing can attest.

Another day, another existential threat

Writing blogs. The true meaning of content marketing is writing blogs. And boy, do you need to write a lot if you want to establish yourself as a cybersecurity authority… naturally, you also need original content, but that’s easy when your arbitrary area of expertise is something as prevalent as critical Android security vulnerabilities.

After all, every cybersecurity company in the Anglosphere managed to have blog archives spanning years’ worth of credible findings. For example, this month’s highlight is a trojan dubbed “BlackRock”.

Now, if Android malware is still everywhere and anyone can find it to the point of basing a content marketing strategy on that sole fact of life, does that mean everyone is a cybersecurity expert or no one is? Perhaps it just means companies stop trying as soon as they get some traction and, in turn, business to keep the lights on?

It’s hard to say but one thing is certain: for an industry so dependent on life-threatening threats to technology, the cybersecurity sector sure is finding a lot of life-threatening threats to technology on a daily basis. Not that this bubble will burst anytime soon, or that we are even ready to openly admit to implying it’s a bubble at all, because fortunately, there are braver people wandering the Internet.

This is all just something that may help keep things in perspective whenever you’re next reading about a discovery of yet another critical vulnerability that “potentially exposed” billions of Android smartphone users due to how long it went unnoticed. Should we all worry about cybersecurity? Of course. Are we paying experts enough to worry in our stead? Debatable and impossible to answer in abstract terms, but even still, that’s not a question for experts but ourselves the next time we’re footing one of their bills while toying with the idea of shopping for alternatives.